Instagram to focus on prioritising original content and introducing new features


Instagram, on plans to promote original content made by creators first, is changing its algorithm. The company head, Adam Mosseri tweeted stating that these changes are “important for Instagram’s future”. The other features include a wider rollout of Product tags and the modification of Enhanced tags (bio category will show up when users are tagged in a picture/video). Also, Instagram recently rolled out an option for users to create and donate to fundraisers through reels.

Mosseri’s explanation for the ranking change was that “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. We’re going to do more to try and value original content more, particularly compared to reposted content”.

The product tag feature is on Instagram for a while and now the company is rolling out this feature for every user. Every user can now tag a product and drive traffic to the business or creator of the particular product. It is not clear whether users earn commissions through the product tag feature.

The enhanced tags modifies normal tags shown in a post. If the user has a specific category in their bio, those categories will show up along with their name in the tags.

The create and donate to fundraiser through reels feature is available in more than 0 countries and users can donate more than 1.5million non-profits available to them. Meta has announced this as a part of celebrations for the upcoming Earth day, giving a chance to every user to take action against climate change.

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