In a bold move signaling a significant evolution, food-tech giant Zomato has officially rebranded its parent company as Eternal Ltd. Approved by the board, this strategic shift marks a turning point for the company as it looks to expand its horizons beyond its core food delivery business.
The rebranding isn’t just a name change; it’s a reflection of Zomato’s expanding portfolio and the growing importance of ventures like Blinkit in driving the company’s future growth. While the familiar Zomato app will remain unchanged, the corporate entity will now operate under the “Eternal” banner, with its website and stock ticker set to follow suit.
This transition to Eternal Ltd signifies a new era for the company, one where it aims to solidify its position not only in food delivery but also in the burgeoning quick commerce sector, B2B supplies, and logistics, indicating a more diversified and ambitious future.
A Strategic Shift in Zomato’s Approach
Zomato’s updated corporate name signifies a substantial shift in its operational ethos. The company has moved away from its previous identity as solely a food delivery platform, embracing a broader business scope that includes quick commerce, business-to-business supplies, and logistics. This change aligns with a growing recognition of the potential for diverse revenue streams and the importance of adapting to changing market dynamics. Despite the shift in name, Zomato emphasizes that it will continue to prioritize innovation and customer satisfaction across all its business verticals.
Details of the Name Change
The company’s corporate website will transition from zomato.com to eternal.com, and the stock ticker will also change from ‘Zomato’ to ‘Eternal’. However, the Zomato app will retain its name. Zomato founder and CEO Deepinder Goyal explained that the internal name “Eternal” was initially used to distinguish between the company and the Zomato app after acquiring Blinkit. The company decided to publicly rename itself Eternal because Blinkit has become a significant driver of the company’s future.
The Implications of the Changes
The implications of Zomato’s rebranding are significant, as they reflect the company’s evolving business strategy and growth ambitions. The shift could lead to increased investor confidence and a more diversified revenue base. Moreover, the new name represents the company’s commitment to long-term growth and innovation. As Zomato navigates this transition, the challenge will be balancing its core food delivery business with its expanding portfolio of services.
Company’s Future Plans
As Zomato moves forward with its updated corporate identity, its ability to integrate and leverage its diverse business verticals will be crucial. Eternal Ltd will now oversee four key businesses: Zomato, Blinkit, Hyperpure, and District. In the third quarter of FY25, Zomato’s revenue from operations rose 64% year-on-year to Rs 5,405 crore. Blinkit witnessed its revenue increase 21% sequentially to Rs 1,399 crore.