Lisa: The Revolutionary AI-Generated News Anchor Shaking Up Odia Television Journalism


In a groundbreaking leap for Odia television journalism, Lisa, the first AI-generated news anchor, has made her debut on the screens of Odisha. Developed by OTV Network in collaboration with tech startup Crayon Data, Lisa’s arrival marks a significant milestone in the integration of artificial intelligence technology within the realm of news presentation. Clad in a traditional Odia saree, Lisa has been programmed to deliver news seamlessly in both Odia and English, promising a potential revolution in the way news is presented in the region.

The Rise of AI News Anchors

Lisa follows in the footsteps of Sana, the pioneering AI news anchor launched by the India Today Group in 2022. This emergence of AI-generated news anchors underscores the growing importance of artificial intelligence in the media industry. As technology continues to advance, we can expect to witness a rising tide of AI-generated news anchors across the country and beyond.

The Potential of Lisa’s Impact

Lisa’s capabilities hold immense promise for transforming the landscape of news delivery in Odisha. With the ability to operate tirelessly, providing news updates round the clock, Lisa eliminates the need for human anchors and ensures a constant flow of information. Moreover, her programming versatility allows her to adapt to various news styles, catering to a wide range of viewer preferences, from serious to lighthearted.

How Lisa Works?

Lisa is powered by a complex algorithm that combines natural language processing, deep learning, and computer vision. This algorithm allows it to understand and process human language, generate realistic speech, and create facial expressions that match the emotional tone of her words.

It’s training data includes a massive dataset of Odia news articles, as well as recordings of Odia news anchors delivering news stories. This data allows it to learn the nuances of Odia grammar and pronunciation, as well as the emotional tone of Odia news reporting.

Benefits and Challenges

The advantages offered by AI news anchors like Lisa are numerous. Firstly, they enable news delivery 24/7, ensuring viewers have access to timely updates at their convenience. Furthermore, these AI anchors can be programmed to deliver news in multiple languages, expanding their reach and catering to diverse audiences. Additionally, the potential for personalization opens doors to tailored news experiences, enhancing viewer engagement.

However, the use of AI news anchors does come with challenges that must be addressed. The development and maintenance of such advanced systems can be expensive. Ensuring accuracy and unbiased reporting remains a critical challenge, as meticulous programming and ongoing monitoring are essential to mitigate biases or inaccuracies. The perceived lack of human touch may also impact viewer reception, with some individuals valuing the human element in news delivery.

The Road Ahead

While the introduction of Lisa in Odisha is undoubtedly a significant step forward, it remains to be seen how viewers will embrace this innovative approach to news presentation. The collaboration between OTV Network and Crayon Data in creating Lisa signifies the collaborative effort required to harness the power of AI in journalism. As technology continues to evolve, we can anticipate further advancements in AI-generated news anchors, addressing challenges and enhancing their capabilities.

Lisa, the first AI-generated news anchor in Odisha, represents a transformative leap for Odia television journalism. Her arrival, dressed in a traditional Odia saree, and her ability to deliver news in both Odia and English signify a seamless integration of local cultural elements with cutting-edge technology. With the potential to revolutionize news presentation in Odisha, Lisa’s debut reflects the growing significance of AI in the media industry. While challenges persist, the promise of AI news anchors like Lisa heralds an exciting future, where the boundaries of news delivery continue to be pushed by the advancements of artificial intelligence.

If you enjoy reading our articles, take a minute to subscribe to our Newsletter. Click Here! (It’s Free, No Spam!)

Share This Article
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *